Learn how to design for web and print like an agency pro.

I have worked as a professional designer and design lecturer for over 25 years. On Design and Marketing Essentials for Small Businesses you’ll learn how to quickly create amazing graphics for your social media posts, website, presentations, flyers and business cards that get your audience ‘liking’, sharing and engaging with you. And you’ll save money. Because you’ll never need to hire a graphic designer again.

Easy to Follow

Step-by-step guides that take you through the basics of design and marketing

Video Tutorials

For every module and lesson giving you practical guidance using a free Canva account.

Design Support

From our weekly Design Clinics, direct email and the course Facebook group

Design & Marketing Essentials

Gain the skills and the confidence to know what ‘good design’ looks like and create professional-looking marketing materials that will help you grow your business. With this course, you will never feel embarrassed about your marketing or need to hire a graphic designer again!

Before you get started, you’ll set a goal to design a piece of marketing material to promote your business in March 2021. This could be a flyer, a series of branded social media posts or a branding framework that makes it easier to ensure all your internal comms are consistently branded in future.

The course will cover…

So you know you’ll finish this course with some amazing, professional-looking designs for your marketing materials you feel proud of and want to start using straight away!


Design & Marketing Essentials for Small Businesses

This course is a must for any small business owner or entrepreneur who wants agency standard results but doesn't have the budget to pay agency rates.

What’s Inside Design & Marketing Essentials

An easy-to-follow blueprint that will teach you how to create print marketing materials and social media graphics that you know look good, with support from the designer who teaches designers. Plus, you get some juicy bonuses to help you use your new design skills to create the marketing materials that will help grow your business.


This module will set you up for success with the rest of the course, as you’ll learn the fundamental rules of design, what to do and – crucially – what not to do. So you’ll recognise what makes a good and bad design, and how to make it look better.


Building on the design theory you learned in module 1, you’ll learn how to apply it specifically to your business and make any refinements to your branding as necessary.


The next step is learning to design your own business cards, flyers, leaflets, workbooks, handouts, internal stationery etc.


In the final module you’ll use the skills and experience you gained in the previous modules to create designs for blog posts, social media posts, and social media pages.

About Sarah

Founder of Design School Online

I’m the graphic designer and qualified design teacher who will be teaching and supporting you on this course.

In addition to running my own successful graphic design business, Sarah Bates Design, I love teaching, because I genuinely get so much joy from helping others excel in their businesses and in their careers.

Here are three things I know for sure when it comes to design:

  • Simple, professional-looking designs make ALL the difference when it comes to capturing the attention and trust of the people, your customers, you want to serve.
  • ANYONE can learn to create effective designs to grow a business when you have the right tools and support.
  • As a small business owner, there’s no-one who knows your business as well as you do, so you are the driver.

That’s why I decided to create this online course specifically for non-designer, who are small business owners to help market their business more effectively to grow their business.

Sarah Bates - Founder of The Design School Online

What Our Students Have to Say

Sarah is down-to-earth, friendly and patient, whilst being extremely knowledgeable about her craft. She seemed genuinely interested in my business too. It’s hard to find such a combination in one trainer. Now I am able to create the perfect images to promote my business. I have started receiving compliments about the content I’m now posting on Instagram and LinkedIn, which is fabulous.
Karen Cruise
Flourished Minds
The social media posts I create are much more recognisable as my brand, and are getting good engagement. I’ve also been getting more followers. The opportunity to spend an hour with Sarah was much more appealing than wading through hours of free YouTube videos trying to teach myself, especially as I could ask questions.
Zasha Swan
From Australia
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