Design & Marketing Essentials for Small Businesses ****
Save a fortune and create amazing designs. You’ll never need to hire a graphic designer again!
This one-of-a-kind 6-week online course teaches you step-by-step how to design professional marketing material to promote and grow your business!
Course starts 3rd May 2021 – Limited numbers.
You'll never be embarrassed about your marketing material again…
Something that is very important for all small business owners right now – is to connect with their customers and engage with new ones. To stand out from the noise and be seen!
So I’m on a mission – I want to help as many small business owners as possible, develop their skills to be able to connect with their customers through design and marketing and grow their business – so I’ve designed a course to do just that!
Design & Marketing Essentials for Small Businesses is the only course of its kind! No more searching for tutorials on Canva, or YouTube guides that only increase overwhelm – it’s all in 1 place!
For a limited time only – the Early Bird Offer is £197.00 until 31st March 2021. This is the lowest price you’ll ever get for this course!
If you can relate to any of the points below then this course is for you...
...and you are in the right place!
Look what’s inside...
Throughout this course you will be using Canva which is free and amazing online design programme – perfect for non-designers! The content of this course is designed to give you a basic understanding of all aspects of design and marketing to be able to grow your business.
Project: Design your own marketing materials
Before you get started, you’ll set a goal to design a piece of marketing material to promote your business in March 2021. This could be a flyer, a series of branded social media posts or a branding framework that makes it easier to ensure all your internal comms are consistently branded in future. You’ll have the opportunity to explore the Canva Essentials Bonus Module to introduce yourself to the online design programme or brush up on your skills, as we will be using Canva to create your design and marketing materials throughout the course.
Module 1: Design Theory
This module will set you up for success with the rest of the course, as you’ll learn the fundamental rules of design, what to do and – crucially – what NOT to do. So you’ll recognise what makes a good design and bad design, and how to make any design look better. By the end of this module, you will have used Canva to produce great-looking graphics for your business that you’ll be able to use straight away.
Module 2: Business, Branding and Marketing
Building on the design theory you learned in module 1, you’ll learn how to apply it specifically to your business and make any refinements to your branding as necessary. You may already have a clear vision of what your business stands for – but times change, as do your customers’ habits. That’s why it’s good to review your business’s branding and messages to make sure these continue to resonate with your customers. By the end of this module you will have a complete set of brand guidelines and a business reference guide for future use that you can refer to when creating marketing materials for your business.
Module 3: Design for Print
The next step is learning to design your own business cards, flyers, leaflets, workbooks, handouts, internal stationery etc. You’ll learn how to be consistent with your branding colours and fonts, so that people start recognising and engaging more with your brand. By the end of this module, you will have created a series of designs for print marketing materials, which you will be able to develop and adapt as you need them.
Module 4: Design for Web
In the final module you’ll use the skills and experience you gained in the previous modules to create designs for blog posts, social media posts, and social media pages. You’ll know how to optimise the design of your social media business pages, and how to produce the headers and branded graphics for your profiles. By the end of this module, you’ll have the ideas and the tools you need to fill up a content calendar with all your planned social media content for the next 3 months.
Module 5: Implementation week
During the final week of the course, you’ll pull together your new design skills and put everything you’ve learned into practice. You’ll achieve the goal you set at the beginning of the course by creating and refining marketing material that you can use straight away to promote your business. You will be able to show off your designs in a presentation to celebrate your design journey and completing the course!
You’ll feel confident and excited about doubling down on your marketing efforts, as you’ll have far more clarity about your branding and how to incorporate this into your marketing materials. AND you’ll have a content plan for 2021, which will guide you as you implement your new marketing strategy.
You’ll get ALL of this for just £197
when you enrol during this limited time period
(LIMITED PLACES - Sign up before 31st March 2021)
You’ll get access to one module per week every Monday, except for the final Implementation Week, where you’ll spend the week consolidating your knowledge, practising what you’ve learned and complete your design project.
This saves you from overwhelm and the temptation to rush through the whole course in one sitting! When you focus on one module at a time, you spend more time practising each of your new design skills. I’ve found that this is the best way for students to learn, and for me to give you the support you need along the way.
Your goal will be to complete the course with concrete marketing materials you feel proud of, which you can use immediately to promote your business.
...and 4 Bonus Modules
10 Day Money Back Guarantee
You’ll be covered by a risk-free 10-day money-back guarantee
If you’re a small business owner and you’re committed to moving your marketing to the next level by designing your own professional-looking marketing materials, Design & Marketing Essentials teaches you EVERYTHING you need to know. Plus you’ll have support from me, a professional designer and qualified design teacher, whenever you need it.
After 10 days of the course starting, you will have developed a clear vision of your business’s brand values and personality, and identify which colours and fonts to use to effectively communicate these.
You’ll have direction, you’ll feel more confident, and you’ll be able to use Canva to create your first graphics.
However, if after 10 days you’re still feeling lost, and you’re not feeling confident and motivated to learn more, get in touch to show me what you’ve done so far. I will give you guidance to help you get back on track, and if you’re still not feeling satisfied, I will be happy to refund your course fee.
So this really is a risk-free investment for you!
Your Burning Questions Answered
Yes, I have made this course with beginners and non-designers in mind. It’s also ideal if you’ve dabbled in Canva or Publisher, but have not yet produced any designs that you like. Perhaps you think they’re not good enough, or don’t look like they are from your business. It’s not that you want to be a designer – you just want to know how to design things better
No, that’s the beauty of this course – you can use the free version of Canva throughout, which will allow you to do everything you want to do. There’s no need to pay a fortune for complicated programs like Adobe.
Realistically, if you spend half a day on each module, this will be enough time to watch each lesson once and create the designs.
But if you want to improve your design skills, then practice makes perfect. The more time you spend going back over the lessons and practising, the more familiar you’ll become with the tools and techniques, and the quicker and more confident you’ll become at creating designs that you and your customers will love.
And if you’re short of time one week, don’t worry. You have lifetime access to the course, so you can go through the modules any time you want. You’ll also have an implementation week at the end of the course to catch up on the modules from previous weeks, and ask any questions that come up along the way.
The Design & Marketing Essentials course costs just £197 for a short time only (the price will go up the next time I open enrolment).
If you were to pay me as a professional designer to create each of the following materials for you once, which you’ll be able to create yourself to a high standard by the end of the course, this would cost you more than £570:
Branding guidelines (£65), letterhead and business card (£135), 8 branded social media posts (£85.00), social media banner (£45), a flyer (£150), a poster (£90), a presentation slide deck (price varies).
The skills you learn on this course will mean you can create all of these marketing materials yourself without spending hours (or a fortune) on each one. So you’ll never have to hire a graphic designer again. This could end up saving you thousands of pounds.
Yes. In module 1, you will learn to quickly recognise what looks good and what doesn’t when it comes to design (it’s mostly in the attention to detail, fonts and colour).
By the end of module 4, you will have produced a whole range of designs for print and social media that are a fit for your business, which you can quickly refer to and easily adapt in the future. So you can spend more time developing ideas and less time on the design part.
If you get stuck during the course, you can post about it in the Facebook group, as your colleagues may be stuck too.
You can also email me and I can help directly, or if it’s something I think the whole group may need help with, I will jump on Facebook Live to run through it or address it in the weekly live Design Clinic.
Ultimately, if you want to make change happen in your business, you need to decide now if you’re committed to completing the course, so you can take your business and marketing to the next level with professional-looking designs you’ve created yourself.
People often give up on courses when they get stuck. With live weekly Design Clinics where you can ask questions and unlimited email access to me during the course, you’re guaranteed the support you need whenever you do get stuck. You can also get peer support in the private Facebook group, which is a great place to share your thoughts, pains and wins!
I know that life can get in the way and that unforeseen events can come up, and everything can get a bit overwhelming. That’s why I’ll be releasing one module each week, and you’ll have a week at the end to catch up on anything you need to.
As you’ll have lifetime access to this online course and be able to log in whenever you want, you’ll be able to access and refer back to the materials and modules anytime, from anywhere. This gives you the time and flexibility to learn in your own time.
I know you’ll finish this course. Because you know that by making this investment, you’re investing in yourself and in your business.
I am a professional designer with over 20 years experience teaching designers how to design, and I personally promise the marketing material you produce on this course will look great. It will not be embarrassing, because I won’t let it happen!
We should expect for there to be room for improvement, especially with your first designs. And that’s how we learn to do better, to recognise what looks good and why – and we’ll go through this together.
Design, like any skill, takes practice. On this course, you will learn the fundamentals and basics to start to produce simple yet great-looking graphics that perfectly align with your business branding – and you’ll notice you get better and more confident with practice.
The challenges facing business owners right now are huge and I know this course can help you! Marketing has changed, our customers’ behaviour and habits have changed, and we have to adapt our businesses in order to survive – even thrive going forward!
In an image-bombarded world, we have to make sure our business is seen and ‘shows-up’ to engage our customers and attract potential leads, which is growing increasingly difficult.
To even have a ‘chance of showing-up’ your marketing material has to look good, it has to work hard for your business and has to be a part of a bigger marketing strategy maximising your efforts. It cannot be generic or mediocre – it has to stand out above the crowd and shout loud!
This is why I’ve designed this course with you in mind, to give you the tools – so you can make your business show-up better, grow your business and give you the life you want!